Intellum was helpful from the start, we really needed some guidance and technical justification, they made us feel in control while supporting our ideas and keeping us entirely up to date with the progress of the product. We trusted them in brand strategy and professional product and they came up with the good idea.
A lot of big companies miss this chance to clearly understand their brand in terms of improving it — personifying it. They operate without understanding the brand’s unique voice and what it can and can’t be.
Without question, the walk toward responsibility in brand strategy design is irreversible, and it will almost inevitably involve the use of numerical data to measure effectiveness.