Brand Salience: Why It’s Important For Your Brand

Woody Allen once said that “80 percent of success is just showing up .” Unfortunately, at purchase decision time, the vast majority of brands never show up at all. Getting consumers to “think” about your brand more often, and in more buying situations, is one of the most under-rated marketing challenges that brands face today. Brand...

Crack the code for user engagement to increase your success online

You need to get inside the head of your users to learn how to get them to stick around, and this course is your way to get into their heads. You can use analytics to let you know how people get to your apps or websites, but figuring out how to keep them engaged and coming...

Easily create image sprites for retina displays

With the launch of the new iPad all websites instantly became pixelated and ugly. All your neat images and sprites and stuff is now rubbish. You’ll need to remake it all. In twice the width and height. When it comes to graphic and icon design it can sometimes feel like a part-time job just to keep...

Building tomorrow’s web experiences

Prior to its Create the Web conference rolling into London, Adobe hosted a round-table event to discuss the challenges facing today’s designers and how open standards are stepping up to meet them. Martin Cooper took a seat There has never been a more challenging, exciting or rewarding time to be involved with web creativity. Technologies such...

Angular CLA Infrastructure Changes

As of today, we are unifying our Contributor License Agreement (CLA) checking tool with the newly rolled out infrastructure for all Google open source projects. Just as before, a single CLA signature will enable you to contribute to any open source project from Google, but the new CLA bot is much faster, more reliable and can...